Actually, I think this is probably the only good bit of marketing that Metallica have ever done… I bet it was that psychiatrist guy that came up with the idea.  My personal jury is still out on Metallica… I watched “Some Sort of Monster” last year and I have a sneaking suspicion that the documentary was just a more cleverly written version of “Spinal Tap”  and that in five years time Metallica will jump out of a big cake and go “Surprise! we fooled you into thinking we were a bunch of dicks who had really bad taste in art and let a shrink control our band!”.

On the other hand all Metallica lyrics read like they were written by  13 year old boys…  so who knows?