When it comes to the cola wars I’m pretty much Switzerland.  I’ll drink Coke and I’ll drink Pepsi and i’ll also happily drink generic cola-flavoured-whatever-is-on special-at-the-supermarket.  But I have to say, the new Pepsi branding is not very nice. I understand that brands have to keep re-inventing themselves every few years because they pay a bunch of people to tell them to re-invent themselves every few years – but personally I reckon they nailed it in 1973.  Look at that 1973 logo! It’s so legendary! And I have to agree with Lawrence Yang, whenever I see the new Pepsi logo I think of this too: